Tuesday, 9 June 2015

'Share A Coke' campaign ...Coca Cola, a marketing genius!!!

'Share A Coke' campaign ...Coca Cola, a marketing genius!!!


'Share A Coke' campaign ...Coca Cola, a marketing genius!!! 

 

Kola nuts act as a flavoring and the source of caffeine in Coca-Cola. In Britain, for example, the ingredient label states "Flavourings (Including Caffeine)."[69] Kola nuts contain about 2.0 to 3.5% caffeine, are of bitter flavor and are commonly used in cola soft drinks. In 1911, the U.S. government initiated United States v. Forty Barrels and Twenty Kegs of Coca-Cola, hoping to force Coca-Cola to remove caffeine from its formula. The case was decided in favor of Coca-Cola. Subsequently, in 1912, the U.S. Pure Food and Drug Act was amended, adding caffeine to the list of "habit-forming" and "deleterious" substances which must be listed on a product's label.
Coca-Cola contains 34 mg of caffeine per 12 fluid ounces (9.8 mg per 100 ml)


'Share A Coke' campaign ...Coca Cola, a marketing genius!!! 


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