Dani Johnson Internet Marketing Millionaire 2

Dani Johnson Internet Marketing Millionaire 2           

   

Dani Johnson Internet Marketing Millionaire 2 

In early days of the Internet, online advertising wasn't allowed. For example, two of the predecessor networks to the Internet, ARPANET and NSFNet, had "acceptable use policies" that banned network "use for commercial activities by for-profit institutions".^[4][5] The NSFNet began phasing out its commercial use ban in 1991.^{[6][7][8][9][10]}
Email. The first widely publicized example of online advertising was conducted via electronic mail. On 3 May 1978, a marketer from DEC (Digital Equipment Corporation), Gary Thuerk, sent an email to most of the ARPANET's American west coast users, advertising an open house for a new model of a DEC computer.^[5][11] Despite the prevailing acceptable use policies, electronic mail marketing rapidly expanded^[12] and eventually became known as “spam.”
The first known large-scale non-commercial spam message was sent on 18 January 1994 by an Andrews University system administrator, by cross-posting a religious message to all USENET newsgroups.^[13] Four months later, Laurence Canter and Martha Siegel, partners in a law firm, broadly promoted their legal services in a USENET posting titled "Green Card Lottery – Final One?”^[14] Canter and Siegel's Green Card USENET spam raised the profile of online advertising, stimulating widespread interest in advertising via both Usenet and traditional email.^[13] More recently, spam has evolved into a more industrial operation, where spammers use armies of virus-infected computers (botnets) to send spam remotely.^[11]
Display Ads. Online banner advertising began in the early 1990s as page owners sought additional revenue streams to support their content. Commercial online service Prodigy displayed banners at the bottom of the screen to promote Sears products.^[15] The first clickable web ad was sold by Global Network Navigator in 1993 to a Silicon Valley law firm.^[16] In 1994, web banner advertising became mainstream when HotWired, the online component of Wired Magazine, sold banner ads to AT&T and other companies. The first AT&T ad on HotWired had a 44% click-through rate, and instead of directing clickers to AT&T's website, the ad linked to an online tour of seven of the world's most acclaimed art museums.^[17][18]
Search Ads. GoTo.com (renamed Overture in 2001, and acquired by Yahoo! in 2003) created the first search advertising keyword auction in 1998.^[19]:119 Google launched its "AdWords" search advertising program in 2000^[20] and introduced quality-based ranking allocation in 2002,^[21] which sorts search advertisements by a combination of bid price and searchers' likeliness to click on the ads.^[19]:123
Recent Trends. More recently, companies have sought to merge their advertising messages into editorial content or valuable services. Examples include Red Bull's Red Bull Media House streaming Felix Baumgartner's jump from space online, Coca-Cola's online magazines, and Nike's free applications for performance tracking.^[18] Advertisers are also embracing social media^[22][23] and mobile advertising; mobile ad spending has grown 90% each year from 2010 to 2013.^[1]:13

 Dani Johnson Internet Marketing Millionaire 2